On the heels of Primum Familiae Vini successful fund-raising in Brazil under the Presidency of Sebastiano Rosa from Tenuta de San Guido producer of the famed Sassicaia.

A PFV delegation visited Brazil and Chile to showcase the group's message of quality, tradition and continuity, and raise funds on behalf of Childhood Brasil.

Childhood Brazil focuses on protecting children and adolescents against sexual abuse and exploitation, which is a complex phenomenon that can only be efficiently targeted through integrated actions conducted by Governments, companies, social organizations and the civil society.

Relying on these values, Childhood Brasil develops its own regional or national-reach programs, and supports community based projects all over Brazil. Through 17 programs and 63 projects, CHILDHOOD BRASIL has already benefitted more than 1.1 million children, adolescents, family's and professionals from different sectors.

A Primum Familiae Vini special collection mahogany case containing one bottle of the flagship wine produced by each of the members was auctioned during a spectacular gala diner in Sao Paulo.

A record price of US$ 146,000 was achieved for the single case. The full value reverting in its entirety to Childhood Brasil.

With over 3,600 years experience between them. The families are located in the world's most prestigious wine growing regions of Italy, France, Spain, Portugal and Germany .

Contact Christophe Brunet at: cbrunet@pfv.org

Legal notices

Primum Familiae Vini

Cl. Miquel Torres i Carbo, 6

08720 Vilafranca del Penedes


PFV wine ambassador

Christophe Brunet


Directeur de la publication et responsable de la rédaction

Christophe Brunet



3, rue des Corton

21420 Aloxe-Corton - France



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Business Consumer Journalist