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History - Philosophy - Vinification - Wines - Addresses & Links |
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THE PHILOSOPHY |
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A visionary can change the way people see the world. One day a young man, Baron Philippe, brought a new vision to the vineyard he had inherited.  From this vision sprang three new ideas which would change our experience of wine. First, he invented château bottling. Second, he pioneered the art of blending several wines to create the first branded wine, Mouton Cadet. Third, he revolutionised the look of his labels by commissioning the greatest artists of the day to illustrate them. Things would never be the same again. Rooted in the past but looking to the future, this vision unites elements apparently far removed from each other : century-old vineyards and new methods, wooden vats and steel wineries, cool, dark cellars and sparkling modern equipment, men and women working outdoors among the vines and indoors in laboratories, tools from time immemorial and the techniques of today, the cycle of production, time taken, time saved, a few acres for producing wine and a whole world to sell it in, know-how and knowledge shared, magic and technology, art and science… Baron Philippe's vision is now Baroness Philippine's. Her eyes are not his eyes but they have the same ability to see things that others have not yet seen. This other vision is both the father's legacy to his daughter and the founder's legacy to the company wich bears his name : Baron Philippe de Rothschild, s.a. Paintings for the labels Every year since 1945, a contemporary artist has been invited to create a unique work of art to be featured on the label of each new vintage of Château Mouton Rothschild. As long ago as 1924, Baron Philippe de Rothschild, Baroness Philippine de Rothschild's father, asked the famous poster designer Jean Carlu to create a special label to salute Mouton's first château-bottled vintage. Ahead of its time, however, his inspired idea remained an isolated initiative.In 1945, to celebrate the return to peace, he decided to use the "V" for Victory on the label, drawn by the young artist Philippe Jullian.
From then on a tradition was established, and since 1946, each year, an artist has been commissioned to illustrate the label. In the beginning, Baron Philippe chose painters from amongst his friends : Jean Hugo, Léonor Fini, Jean Cocteau... In 1955, Georges Braque agreed to design a label for Mouton, and he was succeeded by some of the greatest painters of our time : Dali, César, Miró, Chagall, Picasso, Warhol, Soulages, Delvaux, Baselitz, Bacon, Balthus, Tàpies... Gradually, this has built up a fascinating art collection which is growing year by year. Baroness Philippine de Rothschild, owner of Mouton, has always respected the painter's artistic freedom. However, most of them have created works based on similar themes : the vine, the pleasure of drinking, the ram symbol.Payment to the artists is in cases of Mouton Rothschild, rather than money, which obviously includes their own vintage. In 1981, Baroness Philippine had the idea of sharing this extraordinary collection with the public. This evolved into the "Paintings for the Labels" exhibition, which has already been shown in museums throughout the world. |
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History - Philosophy - Vinification - Wines - Addresses & Links |
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