Primum Familiae Vini

The same business concerns

The decision of an annual gathering

Robert Drouhin and Miguel Torres realized that they not only shared a dedication to excellence and a commitment to traditional winemaking values, but had many similar business concerns.

Their conversation inspired the idea of an annual gathering where a select group of representatives from the world's leading wine families could share their collective talent and knowledge in the pursuit of greater excellence.

The following year their plan came to fruition.

They set up the base of an informal association of family-owned companies which today remains unique in the wine world, and probably also in the wider business world. It transcends geographical borders while maintaining the common business link of vineyard ownership and winemaking.

Today, PFV members continue to exchange experiences of the wine trade, gain insight into future trends and explore solutions to their business challenges.