Dear Friends,

The Primum Familiae Vini, an association of twelve European families who are producers in the continent's greatest wine regions, announced today the launch of The PFV Prize, an annual award of €100,000 to a family company in any area of enterprise that demonstrates excellence in sustainability, innovation, craftsmanship and the successful transmission of responsibility and commitment from one generation to the next.

The winner will have the opportunity to share knowledge with the twelve PFV families, all of whom have a long experience in overcoming numerous and at times existential challenges throughout their histories.

See the official press release below.

On the photo: the members of the Selection Jury.